Boulder, Colorado-based Nite Ize has been in the innovation business for over 20 years. Founded on the idea of finding simple, creative solutions to everyday problems, Nite Ize’s product development team has an incredible track record of churning out award-winning “why didn’t I think of that?” innovations that users in the know can’t live without. Strong packaging and point-of-sale merchandising help sell the story and make Nite Ize a must-have in your store.