Built For Every Kind of Dad

Built For Every Kind of Dad

Thoughtful gifts with purpose, practicality and lasting appeal 

Father's Day is shifting away from novelty and towards utility 

Today's shoppers are looking for gifts that fit naturally into Dad's lifestyle; products that support hobbies, outdoor adventures, travel and everyday tasks long after Father's Day has passed. 

Whether he's exploring new trails, planning weekend escapes, solving everyday problems or entertaining outdoors, the most meaningful gifts are often the ones that get used again and again. 

For retailers, this creates an opportunity to position Father's Day around lasting value rather than one-off purchases, helping customers find gifts that feel thoughtful, practical and genuinely useful. 


WHAT DADS REALLY WANT 

Consumers are increasingly prioritising quality, versatility and real-world functionality over novelty purchases, making practical outdoor and lifestyle products strong gifting options. 


BUILD THE STORY, NOT JUST THE GIFT 

Merchandise products around customer lifestyles and interests. Creating themed gift solutions helps shoppers quickly identify products that suit different types of dads. 


MAKE IT A GIFT BUNDLE 

Encourage larger basket sizes by pairing core gift items with accessories, hydration, lighting, storage or everyday carry products. 


For the Adventurer 

For dads who never stay in one place for long. Built for preparedness, reliability and outdoor performance. 


For the Weekend Explorer 

For local adventures, road trips and family outings. Versatile essentials that fit seamlessly into everyday adventures. 

 

For the Practical Dad 

For dads who appreciate tools they'll use every day. Functional, dependable products that solve real problems. 

 

For the Outdoor Entertainer 

For dads who love bringing people together. Supports outdoor cooking, entertaining and weekends shared with family and friends. 

ZenMag 36, Q3 2026, Page 12-13 

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