Our Brands

We have a simple rule in any market at Zen, it's "always brand first."

It’s very easy when growing a marketplace to focus solely on sales. At Zen we focus on consumers and always make the best decision long-term for the brand in any region.

Our Brand Portfolio

Growing a brand is a partnership between the brand, its market partners, dealers, retailers, and every consumer. Zen provides a centralised solution for multiple brands, dealers, retailers, and millions of consumers across Australia and New Zealand.

  • Atka

    Atka embodies the spirit of adventure. Inspired by the remote Alaskan island of the same name, Atka outdoor travel essentials are tough, reliable and ready for your next trip to the most remote corners of the globe.

  • BUFF

    BUFF designs and produces multifunctional headwear for outdoor enthusiasts and urban explorers. BUFF’s range of neckwear, headwear and accessories, are known for their versatility, functionality, and high-quality materials.

  • BUFF Safety

    BUFF designs and produces multifunctional headwear for outdoor enthusiasts and urban explorers. BUFF’s range of neckwear, headwear and accessories, are known for their versatility, functionality, and high-quality materials.

  • Fjällräven

    A leading global brand making innovative, functional and stylish products that are loved by outdoor enthusiasts across the world.

  • Honey Badger

    Stand alone competition for some of the world premium knives, Honey Badger will create its own category in your stores.

  • Katadyn

    Katadyn is a Swiss leader in portable water treatment, offering reliable water filters, desalinators, and chemical disinfectants for outdoor, marine, and emergency use, trusted worldwide for safe drinking water anywhere.

  • Kodiak

    A must-have for every adventure, Kodiak delivers rugged coolers and drinkware built to endure. From campsite to jobsite, Kodiak keeps your gear cold and your moments lasting longer.

  • Leatherman

    A household name everywhere around the world, everyone needs a Leatherman. Be it home, in the car, or for the worksite, Leatherman has you covered.

  • Ledlenser

    When it comes to a category leader in portable lighting solutions, Ledlenser owns this space. There’s one way to prove the performance of a Ledlenser, ‘just turn it on’.

  • Morakniv

    When it comes to steel, Swedish heritage always wins, Morakniv offer a beautiful range of single blade knives to add a premium line to your store.

  • Muela

    Known as a market leader in fixed blade knives, Muela offer a large range of top-selling products that consumers ask for by name.

  • Nite Ize

    Continued innovation and ideas, Nite Ize continue to produce a large range of very handy products.

  • Opinel

    French by name, french by nature, Opinel’s range of premium outdoor, recreation and kitchen knives sets the bar for sharps and cutlery.

  • Optimus

    Reliable outdoor stoves, cookware and accessories built for camping, hiking and adventure.

  • Pacific Cutlery

    High end products across a range of categories, Pacific Cutlery will create add on sales for your store.

  • Primus

    A leading global brand for decades, Primus stoves, cookware and accessories will add value to your current range.

  • Rite in the Rain

    Water-proof, dust and grit proof paper is a must, Rite in the Rain proves its value in more use cases than you can imagine – trade, outdoor, car, garden, agriculture, and the list goes on…

  • Smith's

    With the largest line of sharpeners available, there will be a Smith’s product that every single one of your customers will utilise.

  • Spyderco

    A leading brand that has utilised highest grade materials and technology from the get go, Spyderco leads the in the knife category.

  • Steripen

    Portable UV water purification solutions designed for outdoor adventures and travel.

It’s been said “creativity is intelligence having fun” – We take a creative approach and develop holistic brand and sales strategy for regions, markets, industry, retailers and consumers unique to each brand’s ultimate value proposition.

Actions speak louder than words...

We strive to ensure that our reputation and performance across Australia and New Zealand precede us, but here’s what a few of our brand partners have to say…

Let's chat further

  • Ben Rivera | Leatherman, CEO

    "We have enjoyed a 40 year partnership with Zen, they are a benchmark for how we view and recruit new distribution partners for Leatherman globally."

  • Greg Windom | Ledlenser, President USA

    Managing a market and its associated retailers and sales networks presents a range of challenges for a brand, Zen has overcome them all from our perspective.