ZenMag

ZenMag is our dedicated industry magazine, designed to keep retail partners ahead with brand insights, product launches, seasonal campaigns, and sales tools. It connects stores with stories, trends, and practical resources to grow engagement, consumer demand, and retail success. Published quarterly.

Volume 34

New year, new gear.

2026 brings a new wave of products across our leading brands. From Ledlenser’s 25th anniversary innovations to purpose-driven tools and systems designed for real-world use, this season is about refined performance, thoughtful design, and gear that delivers when it matters.

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  • Volume 33

    New season, new releases. Spring into sharp new systems and products. Pioneering brilliance. The new Ledlenser P-Series redefined. Leatherman knives. Built different, built for you. Ordering made easy, order on Zen's new system today.

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  • Volume 32

    Built tough, Kodiak coolers and drinkware now available. Wear it, love it, sell it fast, fresh strategies, bold colours and smarter. Sales this autumn. Zen lands in Indonesia, a bold new chapter. A stronger path forward, thriving in tough times. Colours sell your core, more Leatherman colours, more sales.

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  • Volume 31

    Visual impact, retail success. Transforming your store with creative engaging VM techniques. Retail resilience, Zen's optimistic outlook for this financial year. The modern Hunter, and increased appeal towards urban dwellers providing through traditional hunting methodology. Survival priorities, what do you do and when in a survival situation?

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  • Volume 30

    Bonjour New Zealand. Opinel launches full range in New Zealand. Beyond the campfire. Light My Fire's quest for outdoor excellence. States of mined. From mining in W.A., shivers in Tas and heat in the NT. Sheepishly looking forward, the fabric of innovation and sustainability.

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  • Volume 29

    New year's resolutions. The 'out and about' months covered. From summit to sauté. Primus-Your passport to culinary exploration. Economic concern & timeless design. The enduring power of prestige brands. Klean Kanteen bottle brilliance. Do it yourself camping hacks.

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  • Volume 28

    Beach bods & beyond. The ultimate Aussie beach gear and gift guide. Fjällräven batt;e against PFCs. A pioneering journey towards sustainability. Back-to-school must-haves. Light My Fire leads the way. Engrave your success. Zen's personalisation and engraving services.

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  • Volume 27

    Celebrating 40 years of Leatherman. Building blocks of the future. The crown jewel of adventure. Queenstown: Global tourism hotspot and its impact on the industry. Unfolding Singapore. A blend of urban lifestyle and outdoor adventure.

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  • Volume 26

    Be bold, be adventurous. Be BUFF. Maximising sales success. Tried and tested way to get the most from your retail layout. Cut above the rest. Don't be dull - sharpen and slice through anything. Personalise your gift ideas. Take your gifts to the next level.

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  • Volume 25

    Around the regions. Solutions for prestige outdoor and lifestyle brands creating gateway into the Asia-Pacific region. A deep dive into wool. Fjällräven are investing heavily into the New Zealand market, and it's all about wool. Stay sharp. Picking the right pocket knife.

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  • Volume 24

    Light up your summer. Light My Fire owner and CEO shares with us her story and aspirations. Importance of hiring the right people. Simple strategies to help you find unicorns. Swedish sensations. Back-to-school survival guide.

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  • Volume 23

    Stock up for spring. Check out our product packs for key selling products. Add likes to your cart. Boost sales through in-app ordering on social media. A Bee-utiful partnership. Opinel commits to bee preservation with Pollinium. Hitting NZ trails with Fjällräven.

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  • Volume 22

    Our vision and mission for 2030. Zen's plan for future growth in the Asia Pacific region. A premium blade range. An interview with Marc Ager from Honey Badger. Stay on top of stock. Why you need to keep shelves full and customers fulfilled in 2022. Getting back to Aotearoa.

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  • Volume 21

    Family camping in 2022. The best list of Zen gear for young adventurers. A digital reality for retail. A study on the rise of Augmented Reality. The important of innovation. An interview with Nite Ize founder and CEO Rick Case

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  • Volume 20

    Finding adventures at home. Adventure photographer Mark Watson discussion his adjustment to lockdown living. Building an adaptive brand. A talk with Leatherman CEO Ben Rivera and founder Tim Leatherman. Boosting sales with BNPL. Getting comfy with Klymit.

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  • Volume 19

    Powering up with purpose. Behind the scenes on Ledlenser's new PowerUp brand campaign launch. Working towards a cleaner future. Learn more about our new partnership with Take 3 for the Sea. Klean up this spring. Gift ideas for dad.

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  • Volume 18

    Social Foundry's positive impact. Simon Burnett on changing young lives in regional Australia. Rhythm Reset Hike. Zen brands unwind in Victoria's Macedon Ranges. Navigating by nature. Gordon Dedman on reading the sun, moon and stars.

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  • Volume 17

    Introducing Opinel. Our upcoming new range of high-quality French-made knives. Get more from our new Ledlenser lights with the new P & H-series accessories range. Simon Burnett from Social Foundry reflects on lessons from 2020.

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  • Volume 16

    Rite in the Rain's range of all-weather writing gear. Take the comfort of your home bed into the outdoors with Klymit's sleeping pad range. The new Flex Powerbanks from Ledlenser puts portable power in your pocket. Latest news on good works at Social Foundry.

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  • Volume 15

    Zen's New Selk'bag brand adds mobility and fun. Ledlenser's latest Area Light models bring power, music and light. Get some facts and figures on why Omnichannel is the future of retailing. Simon Burnett from Social Foundry shares his thoughts on COVID-19.

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  • Volume 14

    Zen's ORA Sale until end of June. Latest news from Social Foundry and plans for 2020. Ledlenser gives MH Series headlamps a colour makeover and performance boost. Latest Ledlenser's Area Lights range. New Zealand's LandSAR dog teams choose Fjällräven for their rescue ops.

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  • Volume 13

    Zen highlights from 2019. Nite IZE's new range of RunOff waterproof storage solutions. OverBoard takes gear protection to the next level. Latest portable power sources with Powertraveller. Leatherman's new FREE K-series folding knife range.

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  • Volume 12

    Celebrity stories with the new After | Dark web video series by Ledlenser. Zen team hone their knife skills at Morakniv Adventure Australia. Ledlenser's new K4R. The Intrinsically Safe range from Ledlenser. Ultra compact ML4 mini lantern.

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  • Volume 11

    New Leatherman FREE collection with insights from CEO Ben Rivera. Klean Kanteen redesigns its wide insulated series. New folding range from Honey Badger. Discover Ledlenser's accessory range. Long history of Spyderco's Endura and Delica knives.

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  • Volume 10

    Ledlenser's MH11 headlamp highlights. Atka's new range of everyday carry. New Kid Kanteen range for adventures. Morakniv's latest Floating Serrated Knife. Could you survive being stranded in the wilderness?

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  • Volume 9

    New range of Primus outdoor stoves. Check out the Steelie Orbiter Kits from Nite Ize. Don Slater stays warm in Fjällräven's Keb Eco Shell jacket. Survival expert Gordon Dedman with Powertraveller products.

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  • Volume 8

    Committed to QALO. Overboard's new range of waterproof bags. Keep drinks chilled with Dry Ice. Klean Kanteen brings in TKPro Thermal Kanteens. Ledlenser's transformable MH Series.

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  • Volume 7

    Check out the new Powertraveller range. Ledlenser's latest clippable MH4 and MH8 headlamps. New ML6 Rechargeable Lantern. A POS-itive addition to any shop. Justin Walker talks Primus.

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  • Volume 6

    HIstory of Leatherman. The key to smarter everyday carry. A new generation of NEO. Klean Kanteen gives good back. ZenPort Promotions.

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  • Volume 5

    The genuine Swedish outdoor brand - Primus. What products are over the horizon at Zen. Klean Kanteen's new colours with even better quality. Summer essentials in Australia.

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  • Volume 4

    Get ready for Christmas. New reviews from gear tester, Justin Walker. Five tips on getting the perfect holiday photos. Direct from Boulder Colorado - interview with Nite Ize founder.

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  • Volume 3

    Morakniv is here, our new range of outdoor knives. Winter essentials for the coming months. Ledlenser lights up Melbourne. Ledlenser MH10 review.

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  • Volume 2

    Light up the night, Ledlenser's new range. New overstock opportunities. Our picks for autumn essentials. Building a successful social presence.

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  • Volume 1

    Year of the arctic fox - check out our new brand Fjällräven. Find out more about our summer essentials. Get edge-ucated about keeping your blade in top shape.

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