Katadyn. For the Mission: A New Brand Direction

Katadyn’s new global identity rolls out across Micropur, Optimus and Steripen. Here’s what to expect on shelf.

Katadyn is entering a new chapter with For the Mission, a renewed global brand direction that brings greater consistency across its products, communications and global presence.

Built around preparedness, trust and performance, the new direction reflects the purpose that has driven Katadyn for almost a century: helping people be ready for whatever their mission demands.

Across the whole Katadyn Group

The evolution extends across the wider Katadyn Group portfolio that Zen represents in Australia and New Zealand, including Micropur, Optimus and Steripen.

What it means for your store

The new identity will roll out progressively. Updated branding and packaging will arrive naturally as existing inventory moves through the market, so expect current and updated packaging to sit side by side on shelf for a while. Both are the same trusted products.

Browse the Katadyn, Micropur, Optimus and Steripen ranges on ZenPort, and remember the ZenMag reader offer on the Steripen Classic 3 with code ZENEXP37A.