Important Brand Update: Light My Fire and Primus

We have two important brand updates to share — one closing a chapter, and one opening an exciting new one for Zen Imports and our customers.

Light My Fire — Final Availability
After many years of distributing Light My Fire across Australia and New Zealand, Zen Imports will be concluding our distribution of the brand as we sharpen our focus on our core portfolio.

Light My Fire has been a great story to be part of — creator of the original Spork, with genuine international pedigree — and we want to give our clients first access to our remaining inventory before it’s gone.

Here’s how it works:
Core sellers — final stocks at standard trade terms.
The proven performers, led by the Original Sporks and FireSteel firestarter ranges, remain available at normal pricing strictly while stocks last. These are the lines your customers already buy. Once our stock is exhausted, we won’t be replenishing, so we encourage you to secure your requirements early.

Clearance lines — priced to move.
The balance of the range is available at heavily reduced pricing, with up to 50% off wholesale pricing and many items priced at or near our landed cost. These are genuine short-term margin opportunities: retail-ready products at prices that give you additional room to promote, bundle, or build off-location displays.

Primus — and a Very Exciting New Chapter
We will also be concluding our distribution of Primus. This was not an easy decision — Primus is a strong brand and one we have been proud to represent since 2018 — but we simply cannot do justice to two brands operating in the same category.

The reason is an opportunity we could not pass up. We recently announced that Zen Imports had secured the distribution rights for Optimus — and with it, access to the broader Katadyn Group, which also includes Katadyn and SteriPen. Together, these brands allow us to offer our clients something genuinely unique: a complete outdoor solution spanning cooking, water filtration and purification under one roof, from one partner.

But first, don’t miss this rare opportunity to stock up on Primus at extraordinary prices. The entire remaining Primus range is now heavily discounted through ZenPort, with up to 60% off wholesale pricing and many items priced below our own landed cost.

We are moving this stock out completely, which means the savings on offer are exceptional and genuinely unlikely to be repeated.

Explore the remaining Primus and Light My Fire ranges on ZenPort to view live pricing and available quantities. Stock is limited and will be allocated on a first-come, first-served basis.

Thank you, as always, for your partnership. We’re genuinely excited about what’s ahead.