Kodiak Takes the Big Screen at Banff
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Kodiak reached around 25,000 outdoor enthusiasts as national sponsor of the 2026 Banff Mountain Film Festival Australia.
Kodiak joined the 2026 Banff Mountain Film Festival Australia as a national sponsor, connecting the brand with one of the country’s most engaged outdoor communities in the festival’s 50th anniversary year.
The partnership went well beyond the cinema screen. Kodiak featured in big-screen advertising, printed programs, targeted emails, social media and a dedicated cooler competition, with year-round placement on the Banff Australia website.
By the numbers
|
Measure |
Result |
|
Festival attendees |
25,000 |
|
Screenings nationwide |
58 (43+ sold out) |
|
Australian towns and cities |
35 |
|
Festival email subscribers |
80,000+ |
|
Printed festival programs |
10,000 |
|
Banff website exposure |
12 months |
With audiences spanning hiking, camping, mountain biking, paddling, climbing and skiing, the festival put Kodiak directly in front of customers whose lifestyles match the brand.
What it means for you
Growing awareness drives store traffic. Make sure Kodiak hard coolers and Impact drinkware are on shelf as summer adventures begin.
Explore the full Kodiak range on ZenPort.