Opinel at the Table: A New Hospitality Partnership

Opinel joins Bistecca, one of Sydney’s celebrated steak restaurants, as Zen grows the Kitchen and Table range.

Opinel is carving out a new place at the table. Zen is growing the brand’s Kitchen and Table presence across hospitality in Australia and New Zealand, and the latest partnership sees Opinel join Bistecca, part of Sydney’s Liquid and Larder group.

Known for its distinctive dining experience and focus on quality produce, Bistecca is a natural setting for French craftsmanship. Guests now use the Opinel Facette Slate table knife as part of the restaurant’s service. Zen and Liquid and Larder will also explore co-promotional opportunities.

Why it matters for retailers

Hospitality partnerships build Opinel’s visibility in premium dining. When customers use an Opinel at a restaurant they love, they recognise it on your shelf.

The Kitchen and Table opportunity

Opinel is best known for its folding knives, but the Kitchen and Table range gives home cooks quality products from a name they already trust. Our NZ BDM, Richard Sims, picks it as the range most likely to surprise people this spring.

Explore Opinel Kitchen and Table, including table knives and the Picnic+ range, on ZenPort.