The Art of Giving: A Simple Gift Guide for Your Store

A four-step framework to guide Christmas shoppers, recommend with confidence and build bigger baskets.

The best gifts aren’t the flashiest. They’re the ones that get used long after the wrapping paper is gone. Practical, premium products give customers confidence they’re choosing something that will last.

Guide the shopper in four steps

1.        Start with the person. Camper, traveller, DIYer, active or everyday adventurer.

2.        Find the budget. Under $50, under $100, premium, or stocking fillers.

3.        Narrow the choice. Offer three clear gift directions rather than the whole range.

4.        Build the basket. Recommend the add-on that makes sense, such as water treatment with a cook system.

Bundles build value

Bundles don’t need to be pre-packed or discounted. Simply merchandise products as a complete solution:

•          Everyday carry: Leatherman Micra, Rite in the Rain Bolt-Action Pen and Top Spiral Notebook, Nite Ize BigFoot KeyRack.

•          Young adventurer: Ledlenser Kidled2, My First Opinel, BUFF Youth CoolNet UV.

•          Summer ready: Kodiak Impact Bottle, BUFF CoolNet UV, BUFF Socks.

People don’t remember what a gift cost. They remember how often they use it.

Browse gifting lines by brand and price point on ZenPort and build your Christmas range now.