Brand Stand: Bringing Brands Closer to Consumers

Grand-standing the brand activity from the regions 

HIGH-PROFILE EXPOSURE, RETAIL-READY DEMAND: KODIAK

Kodiak is gaining serious momentum across Australia, with recent exposure spanning premium lifestyle, travel, and national media. The brand has been featured in 4x4 Australia, Great Australian Outdoors, Vogue Australia, Mindfood, and leading newspapers including Herald Sun, The Mercury, and Courier-Mail. 

Kodiak has also appeared in the Qantas Travel Insider, placing the brand directly in front of high-value, travel-focused consumers. 

As the team behind Kodiak, we're seeing this visibility translate into real-world demand. Customers are discovering the brand through trusted editorial channels and arriving in-store with awareness already established, driving faster decisions and stronger confidence at the shelf. 

With national media exposure building momentum and a product range designed for both performance and everyday use, now is a strategic time to stock Kodiak and convert awareness into sales. 

ALSO AVAILABLE IN-FLIGHT: KODIAK 

Kodiak is now available through Singapore Airlines KrisShop, introducing the brand to a global audience of design-conscious travellers. Featured alongside premium travel essentials, Kodiak naturally aligns with moments of movement, discovery, and everyday use. This in-flight presence elevates the brand's lifestyle credentials while building international awareness that continues from cabin to carry-on; and through to retail. 

AT THE HEART OF THE TRAIL: BUFF

BUFF proudly took its place at the heart of the trail running community as an official presence at the Ultra Trail Mount Kosciuszko, held from 27-30 November 2025. Surrounded by one of Australia's most iconic alpine landscapes, the event provided a powerful platform to showcase BUFF's performance-driven headwear in real-world conditions. Connecting directly with passionate runners and outdoor enthusiasts, this activation reinforced BUFF as a trusted companion for endurance, adventure and life outdoors. 

BRINGING THE RANGE TO LIFE IN-STORE: KODIAK 

Kodiak's in-store presence is supported by a considered range of point-of-sale materials designed to clearly present the brand and its drinkware and hard cooler collections. Panel logo signage (1000 x 400 mm) provides a strong visual anchoring in-store, while a set of six drinkware shelf talkers helps guide customers through the range, from sip cups and mugs to tumblers and bottles. Together, these elements support clear storytelling at shelf, reinforcing Kodiak's identity and making the range easy to navigate. POS is available now via ZenPort. 

ZenMag Volume 34, Q1 2026, Page 10-11