NEW FROM BUFF®

BUFF® Technical Socks Are Here

The same technical performance you trust from BUFF®, now engineered for your feet. Explore CoolNet, DryFlx and Merino Lightweight socks for run, hike and everyday comfort.

EXPLORE BUFF SOCKS

EXPLORE BUFF®

NEW ARRIVALS

NEW ARRIVALS

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BUFF Technology Comparison

Compare key BUFF technologies to help choose the right product for different weather and activities.

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Original EcoStretch Everyday versatility
CoolNet UV® Warm-weather comfort
Merino Lightweight Natural warmth
Best For Everyday outdoor use and all-round activity Warm, sunny and high-energy outdoor activity Cool-weather comfort and natural fibre performance
Weather All-season Warm / sunny Cool weather
Activities Hiking, cycling, running, travel and daily wear Running, hiking, cycling and summer adventures Hiking, travel, layering and everyday outdoor wear
Key Benefits Breathable, flexible and easy to wear in multiple ways Lightweight, breathable, cooling and moisture-managing Soft, warm, breathable and naturally odour resistant
Material Recycled fabric with UltraStretch 4-way stretch Lightweight recycled performance fabric 100% Merino wool
Sun Protection UPF 50 UPF 50 Natural fibre coverage
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Original EcoStretch Everyday versatility
Best For
Everyday outdoor use and all-round activity
Weather
All-season
Activities
Hiking, cycling, running, travel and daily wear
Key Benefits
Breathable, flexible and easy to wear in multiple ways
Material
Recycled fabric with UltraStretch 4-way stretch
Sun Protection
UPF 50
CoolNet UV® Warm-weather comfort
Best For
Warm, sunny and high-energy outdoor activity
Weather
Warm / sunny
Activities
Running, hiking, cycling and summer adventures
Key Benefits
Lightweight, breathable, cooling and moisture-managing
Material
Lightweight recycled performance fabric
Sun Protection
UPF 50
Merino Lightweight Natural warmth
Best For
Cool-weather comfort and natural fibre performance
Weather
Cool weather
Activities
Hiking, travel, layering and everyday outdoor wear
Key Benefits
Soft, warm, breathable and naturally odour resistant
Material
100% Merino wool
Sun Protection
Natural fibre coverage

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CATALOGUE

Download the latest BUFF® catalogue for complete product specs and features — perfect for team training and in-depth product knowledge.

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WHY CUSTOMERS LOVE BUFF®

  • Ultimate Versatility

    One product, multiple uses. Buff’s multifunctional design allows it to be worn over 10 different ways — from headband to neck gaiter to balaclava. This adaptability reduces the need for multiple SKUs, streamlines inventory, and appeals to a wide range of customer needs.

  • All-Weather Protection

    Designed for performance, Buff uses technical fabrics that offer sun, wind, and moisture protection. With features like UPF 50+ and moisture-wicking properties, it’s trusted by outdoor professionals and ideal for customers who need reliable, year-round protection.

  • Comfort Meets Style

    Seamless, breathable, and made with high-quality materials, Buff offers all-day comfort. With a wide variety of colours, prints, and styles, it's easy to cater to different market segments while maintaining premium appeal.