Brand Stand: Where Brands Come To Life

Grand-standing the brand activity from the regions 

A bold drop that delivered: Kodiak 

Kodiak made a bold statement this summer with the Great Aussie Drop bear activation at Coogee Beach, transforming a peak-season weekend into a high-impact brand moment. With drones delivering ice-cold drinkware into a branded drone zone at nearby Dunningham Reserve, a fully kitted Kodiak mascot energising the crowd, and live content captured throughout the day, the activation brought the brand to life in a way that was both memorable and unmistakably Australian.

The result? Over 900,000 people reached across Channel 7, Concrete Playground, Campaign Brief, Sitchu, and influencer coverage; placing Kodiak firmly in front of a broad, engaged audience. 

But beyond the spectacle, this was about building real momentum at retail level. Activations like this don't just generate awareness, they create intent. Customers are seeing Kodiak in action, engaging with the brand in real life, and arriving in-store already primed to purchase. 

For our retail partners, this is a clear signal: Kodiak is not just participating in the category, it's shaping it. With strong brand visibility, growing consumer recognition, and a product range designed for everyday use, now is the time to capitalise on that momentum and turn attention into sales, both in-store and online, while strengthening brand presence at every customer touchpoint. 

 

From fixture to feature: BUFF 

BUFF performs best when the full range is clearly presented and easy to navigate. Grouping by colour, pattern or activity helps customers quickly find what they need, while clean, well-stocked fixtures create a strong visual block that draws attention from a distance and encourages interaction. Incorporating simple visuals that demonstrate versatility can further drive engagement and inspire multiple use occasions. 

Looking to optimise your in-store display? Get in touch with us to explore point-of-sale solutions designed to support your space. 

 

Local tradie picks torch over best man; industry backs decision: Ledlenser 

Ledlenser's 25th Anniversary has been making serious noise across Australian media, with coverage spanning national news outlets through to culture-driven platforms like The Betoota Advocate. While the campaign highlights the release of limited-edition P7R and H8R models in a striking Smoky Black finish, it's the storytelling that's cutting through. 

Betoota's satirical take on a tradie choosing his torch as best man cleverly taps into what makes the product stand out: reliability, performance and longevity. Back by a 25 year warranty, the narrative resonates beyond humour, reinforcing Ledlenser's reputation for engineering precision and long-term dependability. 

This level of media reach, combined with culturally relevant content, creates strong brand awareness that flows directly to retail. Customers aren't just recognising the product; they're engaging with it before even stepping in-store. 

For retailers, this presents a clear opportunity to capitalise on momentum. Strong in-store visibility, supported by the Anniversary range and tailored point-of-sale, ensures the story continues at shelf. 

The conversation is already happening, now's the time to bring it into your store. 

ZenMag 35, Q2 2026, Page 10-11