ZenMag Features

Inching Ahead: What's Driving Demand Now

Inching Ahead: What's Driving Demand Now

Kodiak, Leatherman, Ledlenser and Opinel: Lessons for April to June 2026  As we approach EOFY and move into winter, retail conditions are shifting toward practical, high-use categories driven by colder weather,...

Inching Ahead: What's Driving Demand Now

Kodiak, Leatherman, Ledlenser and Opinel: Lessons for April to June 2026  As we approach EOFY and move into winter, retail conditions are shifting toward practical, high-use categories driven by colder weather,...

Make Mother's Day Count

Make Mother's Day Count

A curated edit of everyday gifting essentials  This Mother's Day, celebrate the women who do it all with a capsule designed to be as practical as it is beautiful, with...

Make Mother's Day Count

A curated edit of everyday gifting essentials  This Mother's Day, celebrate the women who do it all with a capsule designed to be as practical as it is beautiful, with...

Brand Stand: Where Brands Come To Life

Brand Stand: Where Brands Come To Life

Grand-standing the brand activity from the regions  A bold drop that delivered: Kodiak  Kodiak made a bold statement this summer with the Great Aussie Drop bear activation at Coogee Beach, transforming a...

Brand Stand: Where Brands Come To Life

Grand-standing the brand activity from the regions  A bold drop that delivered: Kodiak  Kodiak made a bold statement this summer with the Great Aussie Drop bear activation at Coogee Beach, transforming a...

A Range of Kodiak Coolers and Drinkware

A Range of Kodiak Coolers and Drinkware

Available now and ready for your store!  When it comes to coolers, consumers are 'creatures' of habit! Introducing a new habit... Welcome Kodiak! The new beast in coolers and drinkware...

A Range of Kodiak Coolers and Drinkware

Available now and ready for your store!  When it comes to coolers, consumers are 'creatures' of habit! Introducing a new habit... Welcome Kodiak! The new beast in coolers and drinkware...

Built for the Field: Rite in the Rain

Built for the Field: Rite in the Rain

Defy the Elements  When nature doesn't take a day off, neither can your notes. Rite in the Rain offers weatherproof paper designed for those who work in the toughest conditions—rain,...

Built for the Field: Rite in the Rain

Defy the Elements  When nature doesn't take a day off, neither can your notes. Rite in the Rain offers weatherproof paper designed for those who work in the toughest conditions—rain,...

Trek Further. Spring Forward.

Trek Further. Spring Forward.

It's in our nature, 50 years of trekking experience.  Since Fjällräven was established in 1960, trekking has been at the core of the brand and remains so to this day. From...

Trek Further. Spring Forward.

It's in our nature, 50 years of trekking experience.  Since Fjällräven was established in 1960, trekking has been at the core of the brand and remains so to this day. From...